Photos and graphics are important components of stories and news releases because they grab people’s attention and often explain things better than words. I can think of several pictures that tell stories of global events better than any journalist could. Think about the riots in Cairo, the war in Iraq, Hurricane Katrina, and the earthquake in Haiti.
I love checking out the GlobalPost for the best photos. They are truly worth a thousand words. Here are the 50 best photos of 2011:
Notice how these photos are taken with a top-of-the-line digital camera to ensure maximum quality and resolution. Sure camera phones have released some newsworthy stories (i.e: plane crash on the Hudson), but these photos are much more than just informing the public. I can feel the pain, rejoice, and sorrow that the subjects are feeling in these remarkable photos.
In order to be a successful PR professional, one must have an outstanding sense of aesthetics, not just a knack for writing.